Howard Hills 2024 campaign ad (Laguna Beach Independent, 2024-10-08)
- Published:
- 2024-10-08
- Retrieved:
- 2026-05-23
Paid campaign advertisement run in the 2024-10-08 print edition of the Laguna Beach Independent, four weeks before Hills's November 2024 election win. Paid for by Howard Hills School Board 2024 (FPPC #1475571). Print-edition ad; no live URL — the linked PNG is the user-supplied archived screenshot. As of 2026-05-23, electhowardhills.com returns NXDOMAIN with zero Wayback snapshots, so this ad and the LBI "Get to know" candidate profile are the principal surviving primary sources for Hills's 2024 campaign content.
Key points
- Lead reframe: "positive change that unites" — pre-positions Hills against both the "more of the same" continuity ticket and "change that's disruptive" critique.
- Three THRIVE planks: students ("personal best" in safe schools), parents (open communication for advocating families), public schools (PK-12 success, college/job readiness, outcomes vs comparable districts).
- Academic-data callout: "1-in-every-2 math/science failure for LBHS juniors is now 1-in-every-3 juniors" — frames any opposition as "defending failure."
- Family-narrative ad strategy stated inside the ad: "OUR ADS INCLUDE STORIES ABOUT OUR KIDS AND GRANDKIDS" — five-generation framing; introduces grandson Ben (6, at Top of the World).
- Subhead: "LBHS GRADUATE, PARENT, GRANDPARENT, SERVING LOCAL SCHOOLS" — leads with locality and multi-generational connection.
- Footer: PAID FOR BY HOWARD HILLS SCHOOL BOARD 2024 · electhowardhills.com (domain now lapsed).
Advertisement (2024)
